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LIVE YOUR BEST BAJA.
Baja is more than just a place. It’s a state of mind. A vibe. An attitude we bring to everything we do. It’s why every bite of our fish taco is like a hand-held day at the beach.
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![Home of the Original Fish Taco Home of the Original Fish Taco](https://rubios.com/wp-content/uploads/2023/05/about-fish-taco-1-1024x864.png)
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BORN IN BAJA.
The best origin stories begin with fish tacos. As a young man, Ralph Rubio went on a spring break trip to San Felipe, Mexico and came home with a fish taco. It wasn’t long before he opened a little walk-up Rubio’s taco stand in Mission Bay, San Diego in 1983. 270 million fish tacos later, we’re still serving up fresh, delicious Baja-inspired food that celebrates our Mexican, coastal roots.
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salsa- fication
PUTS BAJA IN EVERY BITE.
You can customize every bite if you want. Our selection of made-fresh-daily salsas are Rubio’s original recipes. The only downside to having so many delicious salsas is that it’s nearly impossible to pick a favorite.
Our Selection
Salsa Picante • Mild Salsa • Tomatillo Salsa • Roasted Chipotle Salsa • Diablo Hot Sauce • Jalapeño Citrus Hot Sauce
Salsa Picante Mild Salsa Tomatillo Salsa Roasted Chipotle Salsa Diablo Hot Sauce Jalapeño Citrus Hot Sauce
WHERE THE SEA SETS THE TABLE.
![Sustainability Comes Naturally. inability Comes Naturally.](https://rubios.com/wp-content/uploads/2023/05/about-sustainability.png)
The ocean is the inspiration for everything we do. We’re committed to sustainability so we can help protect our environment, in respect for all it has given us.
![Bienvenido A Rubio’s. Baja Vibes. Served Fresh. Bienvenido A Rubio's. Baja Vibes. Served Fresh.](https://rubios.com/wp-content/uploads/2023/04/about-baja-vibes.png)