Fresh Press

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  • October 11, 2023

    This Spring, Rubio’s Coastal Grill, the #1 fish taco brand, will reveal its new flagship location in the heart of Oceanside. Located at 4201 Oceanside Blvd., this site had been temporarily closed due to a 2021 fire. As the design team was planning to rebuild, they knew that the reopening for

  • September 7, 2023

    Rubio’s Coastal Grill is pleased to announce the winner of the first-ever battle for the next fish taco. Cynthia Phillips, from Phoenix, Ariz., took home the winning title for her Coconut Shrimp Mango Salsa Taco, beating out hundreds of taco fans across California, Arizona and Nevada. Rubio’s will feature Cynthia’s

  • April 4, 2023

    SAN DIEGO - Rubio’s Coastal Grill and the San Diego Padres are giving fans something extra tasty during the 2023 MLB season. Each time the Padres steal a base at Petco Park, fans will score a free, à la carte Rubio’s taco, with any purchase, the day after the game. “We’re bringing together

  • March 20, 2023

    Rubio’s Coastal Grill is announcing the top ten finalists in the first-ever battle for the next best fish taco. Last month, taco fans submitted their best, original and most delicious fish taco recipes for the chance to come to San Diego, win $1,000 and have their taco featured on Rubio’s

  • March 8, 2023

    Celebrating their 40th anniversary, Rubio’s Coastal Grill, home of The Original Fish Taco®, is pleased to donate $54,846 to WILDCOAST, an organization working to conserve some of the world’s most significant coastal and marine ecosystems in the U.S. and Mexico. On January 25, guests celebrated the company’s 40th anniversary and Baja roots by enjoying a total

  • February 14, 2023

    The home of The Original Fish Taco®, Rubio’s Coastal Grill, is celebrating their 40th anniversary by rebranding. The eatery’s new A Taste of Baja brand positioning captures Rubio’s craveworthy, Baja-inspired Mexican food, as well as the laid back, beachy Baja lifestyle. The new brand look combines creative inspiration from Rubio’s Baja roots with modern

  • February 6, 2023

    SAN DIEGO - Calling all fish taco lovers! Rubio’s Coastal Grill is holding their first-ever battle for the best fish taco. Taco fans, age 18 and over, from California, Arizona and Nevada, are encouraged to submit their best, original and most delicious fish taco recipes. Finalists will come to San Diego

  • January 17, 2023

    SAN DIEGO - When Rubio’s Coastal Grill, home of The Original Fish Taco®, turns 40 on Wednesday, January 25, California, Arizona and Nevada locations will celebrate the company’s Baja roots. The community is invited to enjoy throwback pricing, 99¢ Original Fish Tacos®, the launch of a new, “remixed” Fish Taco, ’80s-inspired