Fresh Press

The home of The Original Fish Taco®, Rubio’s Coastal Grill, is celebrating their 40th anniversary by rebranding. The eatery’s new A Taste of Baja brand positioning captures Rubio’s craveworthy, Baja-inspired Mexican food, as well as the laid back, beachy Baja lifestyle. The new brand look combines creative inspiration from Rubio’s Baja roots with modern

SAN DIEGO - Calling all fish taco lovers! Rubio’s Coastal Grill is holding their first-ever battle for the best fish taco. Taco fans, age 18 and over, from California, Arizona and Nevada, are encouraged to submit their best, original and most delicious fish taco recipes. Finalists will come to San Diego

SAN DIEGO - When Rubio’s Coastal Grill, home of The Original Fish Taco®, turns 40 on Wednesday, January 25, California, Arizona and Nevada locations will celebrate the company’s Baja roots. The community is invited to enjoy throwback pricing, 99¢ Original Fish Tacos®, the launch of a new, “remixed” Fish Taco, ’80s-inspired

New year, new taco. On January 4, something that has never happened at Rubio’s before will take place. In celebration of their 40th anniversary this year, Rubio’s culinary team is introducing a new take on The Original Fish Taco ®. The new Baja Grilled Fish Taco launches in Rubio’s locations across California, Arizona and

Rubio’s is serving up new bowls and salads for summer. From grilled, sustainable shrimp to a mouthwatering al pastor sauce, the Rubio’s menu items offer a variety of bold flavors that guests can feel good about eating. Available beginning June 29 for a limited time, Rubio’s guests can enjoy the

Calling all seafood lovers. On Wednesday, February 23, Rubio’s® Coastal Grill locations in California, Nevada and Arizona will introduce new dishes featuring Wild-Caught Red Argentinian Shrimp with a sweet-spicy kick of honey and chipotle peppers. With its large size, bright color and exceptional flavor, wild Red Argentinian shrimp is a

More than 15% of restaurant chains serve tacos, according to menu data from Restaurant Business sister company, Technomic. But when consumers are asked to name the tacos they find the most craveable, they zero in on the taco specialists. In a recent survey by Technomic’s consumer brand tracking team, 10 taco chains rose to the

SAN DIEGO — Calling all taco lovers! Rubio’s® Coastal Grill is giving free tacos to fans across Southern California with their first Food Truck Tour. For four weeks, from May 19–June 13, Rubio’s® will be sampling their new adventure-inspired Rubio’s x Blais Street Tacos, menu items just launched in partnership