Rubio’s Opening New Prototype Restaurant in Oceanside
Rubio’s, the #1 fish taco brand, has opened its new prototype restaurant in the heart of Oceanside. Located at 4201 Oceanside Blvd., this site had been temporarily closed due to a 2021 fire. As the design team was planning to rebuild, they knew that the reopening for this popular location should reflect a uniquely creative design that celebrates its Baja roots. Inspiration came straight from the Baja taco stands where Rubio’s Co-Founder Ralph Rubio first experienced fish tacos during spring break as a college student 41 years ago.
The new Oceanside location is perfect for gatherings, working lunches, family meals and grabbing a quick meal to go. The interior design features Instagram-worthy wall décor and art, showcasing Ralph’s historic trips to San Felipe. Rubio’s flagship restaurant also features all-new patio seating, perfect for dining outdoors in the beachside town.
“Our goal in creating a new prototype Rubio’s in Oceanside was to connect our signature Baja-inspired food, centered around our best-selling Original Fish Taco®, with laid-back, beach vibes reflective of the Baja lifestyle,” said Ralph Rubio. “We wanted to create a warm, distinctively Rubio’s dining experience for the supportive Oceanside community to come back, relax and enjoy. We can’t wait to welcome everyone.”
To celebrate the grand opening, Rubio’s is inviting the community to a party on August 6th, at 4:30pm. Fifty percent of all opening day proceeds will be donated to the Boys & Girls Club of Northwest San Diego. The party is open to everyone and will feature live music, giveaways, free sweet treats and a family-friendly ocean craft table for kids of all ages. Plus, during opening week, new Rewards members will receive an exclusive “thank you” surprise offer after purchase.
Rubio’s has locations across California, Arizona and Nevada. For more information about Rubio’s Coastal Grill, visit Rubio’s, Facebook, Instagram and TikTok.
About Rubio’s® Restaurants:
Rubio’s, home of the Original Fish Taco®, first opened in 1983 in the San Diego neighborhood of Mission Bay. Today, Rubio’s uses responsibly sourced seafood and continues to expand its menu with innovative recipes ranging from seafood tacos and burritos to California Bowls and crisp, fresh salads. In addition, Rubio’s offers all-natural chicken, raised without antibiotics, and all-natural USDA Choice steak, “no fried” pinto beans, handmade guacamole, a variety of proprietary salsas, and craft beer and hard seltzer beverage options. The award-winning restaurant regularly receives accolades for its famous Original Fish Taco®. Rubio’s is headquartered in Carlsbad, California.
